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LODO Design Search Engine Optimization
Before the initial draft of the layout is made, LODO Design sits down with the client to discover just what the intended goals are of their website, and who exactly is their main audience. Using current search engine optimization techniques LODO Design designs sites so that each page is relevant and contains a high keyword density so that search engine spiders can deem their website better than their competitors.
Every search engine uses their own specific formula to determine the page relevance of each website they scan, but usually it comes down to one thing: How relevant is your page to what the person searched. Google combines many factors into seeing if your page is relevant or not. One of the main factors is keyword density and keyword relativity. Another factor that is considered to be crucial is your page quality.
Keyword Analysis, Density and Relativity.There are tons of companies out there that specialize in optimizing your keywords and placement so that a search engine will give your page a higher page relevance. LODO Design analyses what your company does and formulates the most commonly used keywords accordingly. META tags are a thing of the past, most current search engines like Google, Yahoo and DMOZ now use technologies that scan your website and determine keywords for you, so the choice of wording and keyword density is very vital to your online business success.
Website Quality: Page optimization, Accessibility and In bound Links
 Using CSS (Cascading Style Sheets) to display common design elements, LODO Design reduces the amount of code on each page so search engines can get to the main content of the pages more easily. A lot of search engines look for un-ethical ways of tricking search engines, and a lot of companies practice methods that eventually will ruin their search engine results. LODO Design uses ethical search engine optimization practices so when a person gets to your website, they don't feel as if they have been misled.
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| LODO Methodology
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Development steps LODO takes with a client to ensure a quality website.
Step 1. Conceptualize
Understanding client's business; determining website goals.
Step 2. Basic Format
First draft of the layout and layered components determined.
Step 3. Complete Layout
Layout drafted; customer input; final revisions to layout.
Step 4. Final Product
Layout finalized, graphics and text input; other web services coded.
Step 5. Run Through
Testing/revisions of all pages, links and functions; edit text.
Step 6. Wrapping It All Up
Website uploaded; begin 60 day maintenance period.
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